Definition of local SEO)
Local SEO is a set of practices and techniques to position a company based on the location of the user. It is essential for any company working in a specific geographical area.
Search engines therefore favor sites whose companies are located near Internet users: this increases the relevance of the search and the possibility that the user becomes a customer.
Local SEO: how does it work?
When you pick up your phone, tablet or computer, every time you go on the Internet, you are browsing with an address (IP address) that is associated with an accessible database, allowing you to be geolocated. As soon as you do a search, search engines will adapt the search results with 2 main criteria:
Your geographical position;
If you have already visited the sites that are part of the search results.
Now you can influence the results by adding location information to the keywords. Example: Baker Brossard. In this case, search engines will take this element into account more than your local position.
Improving your position in search engines and your natural (organic) SEO with the right keywords and an effective tagging strategy.
With the help of our natural SEO agency, you will get the answers to the following questions:
Why local SEO?
The reason is simple: the local clients you target will not find you if you are not present, in front of their eyes, when they are looking for a lawyer like you. It is simply the most effective marketing tool to target a specific audience. Being found on search engines by people located close to you increases the probability of turning your prospects into customers.
With the growing use of Smartphones that track your movements in real time, it is becoming very easy for Google to connect users looking for a specific building or service that matches them, the closest. A good local search engine optimization also allows you to be put in contact with all people associating their search with keywords referring to a city, country, address… and this even if they are located thousands of kilometers away.
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Search Engine Optimization (SEO)
CURZENN provides you with a team of dedicated SEO experts, specialized in natural search engine optimization techniques for Google search engines.
Improve your position in search engines and your natural (organic) SEO with the right keywords and an effective tagging strategy.
With the help of our agency, you will get the answers to the following questions:
What is Social Media Marketing
By definition, social media marketing, is to pay for the distribution of targeted advertising content on various social networks. Requiring no minimum investment, the social media marketing allows advertisers to choose the scope of their promotion based on the budget used.
Social media can also find new customers.
Being present on social networks is also a way to attract new users who have an interest in your sector of activity. Creating a community and animating it properly also helps to find new customers.
Social media offers different types of advertising based on the goals of each company. Awareness, sales, or loyalty campaign; Social media advertising is designed to reinforce each pillar of your marketing. Depending on your market and your needs, our social media advertising agency helps you determine the most appropriate goal.
Some traditional advertising solutions are very expensive:
30-second television advertising: € 25,000
A full page in a French newspaper: 15 000 €
A highway advertising sign: 18 000 €
If social media advertising is so popular with small and medium-sized businesses, it is primarily because its costs are moderate and flexible (€ 1 is enough to start a campaign), and its targeting extremely accurate.